2107 E 61st St N
Park City, KS, 67219
Most people consider a brand to be an official logo. However, it's much more than that. A brand encompasses the complete impression formed by a user of your product or service. In other words, it's not just the logo you chose, it's the emotional response they have to it (and you).
This free business workshop will introduce you to the science behind effective brand artwork, explore how color, shape, and font can influence the way your users interact with your brand, and give you the tools to evaluate the effectiveness of your brand logo.
This event will be held in person at the Park City Library, located at 2107 E 61st N Park City, KS 67219.
Presenter: Janet Federico
Janet Federico is a writer, illustrator, and private diamond agent from Washington, DC now based in the Midwest has been featured in Elephant Journal, Writer's Digest, and The Mighty. In 2020, Janet launched Owl Medicine with local poet, Jovana Johnson, which provides greeting cards and art products for situations we don't usually talk about.
Janet provided design and branding services to small businesses for over 24 years before deciding in 2021 to focus exclusively on illustration and art products. However, training business owners in the art of effective business brand design remains a passion of hers.
Janet holds a Masters of Fine Arts in Fiction, a Masters of Business Administration, and is a Diamonds Graduate of the Gemological Institute of America.